Display Advertising

Display Advertising

Every issue of The Senior Paper is enjoyed by 136,000+ readers across Canada. Our display advertising is the perfect way to connect directly with seniors across the country.

Display ads in The Senior Paper can deliver your message effectively to readers and our clean, uncluttered page layout helps ensure display ads are a focal point on the page. With ad sizes available for all business budgets, we can help connect you with the 60+ demographic in Canada.

Booking deadline: 10th day of the month prior to issue publishing – e.g., Feb. 10th for March issue.


The print edition is distributed by paid circulation to subscribers across Canada each month. Over 95% of our readership is in western Canada and more than 70%* of subscribers share their subscription copies. Print issues are shared among 2.6* households per copy mailed, with an average of 6.86* readers per print copy. Average readership is over 136,000* per print issue. *Sources: 2021 subscriber survey; CMCA audit, Dec. 2020.

Display Ad Sizes & Prices

*Prices shown are per issue, GST not included

Size Measurements (W x H, in inches) Price
Full Page 10.375 x 14.75 $1,489
3/4 Page 10.375 x 11 $1,115
2/3 Page 10.375 x 9.8 $999
1/2 Page Hor: 10.375 x 7.4 • Vert: 5.2 x 14.5 $749
1/3 Page Hor: 6.15 x 8.2 • 4.04 x 12.3 $499
1/4 Page Square: 6.15 x 6.15 • Hor: 10.375 x 3.7 • Vert: 4.04 x 9.2 $379
1/5 Page Hor: 4.04 x 7.4 • Vert: 6.1 x 4.9 $304
1/6 Page Hor: 6.1 x 4.04 • Vert: 4.04 x 6.1 $253
1/7 Page Hor: 5.2 x 4.2 • Vert: 4.04 x 5.6 $219
1/8 Page Hor: 6.15 x 3.7 • Vert: 4.04 x 5.3 $194
1/10 Page Hor: 6.15 x 2.5 • Vert: 3 x 4.9 $158
1/12 Page Hor: 6.15 x 2 • Vert: 3 x 4.1 $133
1/14 Page Hor: 4.04 x 2.6 • Vert: 3 x 3.5 $114
1/16 Page Hor: 4.04 x 2.4 • Vert: 3 x 3.1 $100
1/18 Page 4.04 x 2.1 (business card) $90
Have an ad campaign? We'd be happy to provide you with a price quote to help with your budgeting needs!

Display Ad FAQs

Ad space must be booked by the 10th of the month prior to publishing, e.g., Feb 10th for March issue. Material delivery deadline is typically the 15th of the month prior to publishing, however, we advise booked advertisers if this date changes. For ads requiring in-house (Senior Paper) production, ad content is required at time of booking.
We publish one issue for all subscribers each month, regardless of their address, so it is not possible to advertise in only one market. As a national publication, rather than a community one, advertisers will reach seniors from coast to coast to coast.
Unfortunately we do not.
Space is limited and at a premium in every issue of The Senior Paper. Unfortunately, we cannot include editorial-advertising (advertorial) space with ad purchases at no charge.
Publishing day is the first Monday of every month, except August. Print copies are always mailed on the Wednesday prior to the first Monday of each month. Depending on where you live in Canada, it can take anywhere between 3-10 business days for print issues to be delivered. Due to the Covid-19 virus, Canada Post is experiencing increased issues that can also affect delivery. Under normal (non-pandemic conditions), print issues should typically arrive the first week of the month.
We certainly do! Our advertising rates are already competatively priced based on the circulation and distribution of our publication and we also offer additional discounts* for multiple issue advertisements, for non-profit organisations, and non-commerical subscribers. Please contact us for more information. *Terms and conditions may apply.
We have special ads called Milestone Announcements for birthdays, anniversaries, and other important life events. Visit here for more info.

Additional Resources

Service Description
Milestone Announcements Celebrating a special moment like a birthday of note, a special anniversary, or other big life event? Our Milestone Announcements are the perfect way to share the big news and are a hit with seniors! Go
Communities and groups seeking to get the word out to seniors across Canada about upcoming events can place a Coming Event ad – a low-cost option to advertise centennials, homecomings, reunions, and other public events. Go
Digital Ads Coming soon...
Policies & FAQs Read our adveritising policies, guidelines, and find answers to many of your advertising questions. Go